• One of the major criteria that makes a keyword expensive for publisher is obviously the competition and search volume. The more people are searching for “the keyword” the more competition there will be among publishers to show their ad on the top list.
• The second criteria is geographic location. If you want to show your ads in Las Angeles, California and if you want to show your ad in Dhaka, Bangladesh, the price will not be the same. This is a common sense for an advertiser that an individual will more likely buy their service or product from California than a third world country like Bangladesh.
• Number third is, Google Adsense ads in Google organic search listing and Google Adsense ads in content network are not the same price. If you want to show your ads for a specific keyword in Google’s main search result page, it will be more expensive. I will not go into details why it will be more expensive but it has to do with quality. On the other hand if you want to show your ads on Google content network (including Google’s search partners and any third party website that matches your keyword), you can do it as low as $0.04 per keyword.

So, these are the main factors behind Adsense top paying keywords. Next time you see a list of Adsense highest paying keywords, please DO NOT trust it. Because, i just mentioned some key factors how they decide the pricing or bidding but only the publisher and Google know how much exactly a keyword cost to show up in their search pages or content network.

You can always get a minimum idea which keywords are comparatively more expensive from these articles or lists but the best way to find that out is to use Google Adwords Keyword Tool. I downloaded almost 1,000 of these high paying keywords and put them inside a zip file for my blog readers. You need to download WinZip to open the pack.

1000 Top Paying Adsense Keywords
Password:blogsandbucks.com